If you're new to selling on Poshmark then you know how intimidating the process can be. Not
only do you need to know how to create a captivating brand, but you also need to be able to get
your items in front of the right audience. The good news is, selling on Poshmark isn't as difficult
as most people assume. Below are some tips to help you get started.
Be Picky About What You List
When getting started, most beginners list every item that they think has value. Unfortunately,
this approach can put a damper on your profits. When you're deciding what items to list, you should
give serious thought to the type of brand you're trying to create. If you pay attention to high-end
retail brands, they all have a certain aesthetic that they stick to. They want their clothes to send a
message.
The benefit of creating a specific aesthetic is that it helps you to better target your audience. You'll
be able to build a loyal following. Would you like to create a closet for career women? Does
your closet cater to individuals who have an eclectic style? Perhaps your closet is geared towards
formal wear. Before listing an item, ask yourself if it applies to the audience that you want to reach.
It's All About the Presentation
Do you know what separates the top sellers from those who have average sales? It's the photos
that they take. You see, each time you list a new item you're allowed to include a few photos so that
your audience can get a better idea of what you're offering. The vast majority of Poshmark sellers
take pictures of their clothes on hangers or laid out on a bed. However, if you want to get the most
out of this platform then you need to invest your time into styling your items.
The best photos feature an actual model. Create an entire outfit and feature the item that you're
selling. If you're too shy to model, purchase a mannequin. You may also create a flat lay.
A flat lay is a well-thought-out arrangement of items set against a simple background.
Also, keep in mind that the lighting will determine how professional your images look.
So take photos in a room that has the most natural light.
Make sure that your clothes are clean and free of wrinkles. You should also be honest about
any flaws that the item may have. The best photos are also those that show every detail of the item.
This means that you need to highlight every rip, tare, and stain. The reason it's so important to show
off the flaws of your item is that your customers need to know what they're purchasing. If they
receive an item with flaws that they didn't know about they may complain or leave a negative review.
Answer Every Question That Comes Your Way
Sometimes you'll list an item and it will sell immediately. Other times your customers may need
a little more convincing before they make a final purchase. A lot of customers will ask questions
about the item. And it's up to you to resolve these questions as soon as possible. The faster you
answer, the higher the chance that the customer will make a purchase from you.
Not only should you answer their questions as soon as you can, but you should also make sure that you're courteous and polite. Your interactions with Poshmark users can be seen by others.
People are more likely to buy from someone who is professional and seems to care about them.
So make sure your answer is thorough and respectful.
Treat Your Customers Like Gold
A big part of being a Poshmark seller is making sure that your customer gets their shipment.
And here's a huge opportunity for you to rise above the competition. Everything from the packaging
to your communication can determine whether or not this person becomes a loyal customer.
One of the first ways to distinguish your brand is to create special packaging. Poshmark offers free
shipping materials that you can order from USPS. However, you could always go above and
beyond and ship the items in unique wrapping or a nice box. You may include a small box of
chocolates and a thank you note. Another way in which you can make a lasting impression is by
keeping in touch with the customer throughout the shipping process. Contact your customer to
let them know when you plan to ship the item and contact them after the item has been shipped.
You may also contact them to ensure that they received the order.
Engage in the Community
There are two types of engagement that are vital to your success: sharing and following.
You should share items from your closet and you should also share items from the closet
of other sellers. The best part about sharing is that it can get you a lot of exposure,
especially at Poshmark parties. Poshmark parties occur four times a day. So this gives you
several opportunities throughout the week to reach a huge audience.
Following requires you to follow the accounts of other Poshmark users. Whenever you follow
someone it often leads to their visiting your closet to find out more about you. In many cases,
they'll follow you back and share some of your items.
Both of these types of engagement help you to get exposure but they take up a lot of time.
The more you share, the more sales you'll make. So you need to share and follow on a
consistent basis. And in some cases, this can be a bit overwhelming.
Conclusion
Once you've gotten the hang of the first few steps most of your time on Poshmark will be spent
sharing and following. Instead of doing this manually you could always use a Poshmark bot.
A Poshmark bot follows and shares for you--completely automating the entire process.
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